Linking Fintech Payment Services and Customer Loyalty Intention in the Hospitality Industry: The Mediating Role of Customer Experience and Attitude

Although Fintech services benefit the hospitality industry significantly, studies conducted in Bangladesh are limited. Investigations on mediating role of customer experience and attitude relationship between customer-loyalty intention also scarce. Therefore, this study explores association sector Bangladesh. Additionally, it looks into how mediate link intention. Data were collected from 365 respondents (customers) selected conveniently 15 hotels (3-, 4-, 5-star) two most renowned cities Bangladesh, i.e., Chattogram Cox’s Bazar. Smart-PLS was used to test proposed model. The results revealed that services, experience, significantly impacted Moreover, mediated loyalty distinctive contribution investigation is mediation relationship, as well adding value existing literature. study’s findings will help become more competitive improve quality its services. companies organizations must make careful plans encourage widespread implementation Fintech.